So it’s a Clear Channel Christmas again—the holiday hits have been non-stop since about a week ago. Since it’s such an early Thanksgiving, this year’s CCC season may be the longest on record. This year in honor of those broadcast heroes, I am working on a complicated theorem to explain CC programming.
I think the wizards at Clear Channel have perfected the variable ratio schedule of operant conditioning. Just as online games know just how much to reward you to keep you playing for hours, CC programmers have found just the right proportion of high-quality stuff to keep you dangling on the hook during so much unadulterated pap—all the better to deliver you, the loyal listener, to their bevy of advertisers. For every Vince Guaraldi Charlie Brown-inspired jazz number, there are five or more Pointer Sisters’ “Santa Claus is Coming to Town.” I will endure a long set of “Christmas in Sarajevo,” “All I Want for Christmas is My Two Front Teeth,” and Paul McCartney’s “Wonderful Christmastime” for the chance to hear Nat King Cole sing “A Christmas Song.” And they know it.
I am still working out the complex equations to explain Clear Channel’s brilliance to you, Gentle Reader. What I am getting stumped on is Why do they have to play crappy music at all? Why can’t they only play good stuff? But I feel fairly certain that I am missing some obvious answer. I mean, these people know what they’re doing.
In the meantime, I reach into the archives to re-post my Christmas letter to Clear Channel:
This is just a note to thank you for providing us with nonstop Christmas music during this month—and half of last month too!!!! More than the shopkeepers, cashiers, stockers, Wal-Mart greeters, more even than the Salvation Army bell-ringers who provide a convenient place for me to put loose change and gum wrappers—in this season of giving, you all are the true heroes.
Those naysayers who disparage the massive media conglomerates! Where is the love? May Santa bring them a stocking full of Elmo and Patsy CDs, and may they all be heartbreakingly scratched so as to prevent their hearing (and enjoying, of course) “Percy, the Puny Poinsettia.”
I couldn’t resist taking this opportunity to tell you what your programming has meant to me. Consider this an addition to the many well wishes you play during commercial breaks, which offer praise and thanks to Clear Channel for the constant Christmas carols which “help us get through the season.” I could not agree more; my adoration, however, cannot be contained in a sound bite. Hence this letter.
Here are just a few of the ways your programming has made a difference in my life:
It makes me laugh.
It is simply not possible to listen to that Chipmunk Christmas song too many times. That Alvin! Will he ever pay attention to what’s going on? I think not. Oh how I hope that cute little scamp finally gets his hula hoop this year.
The quaint “Feliz Navidad” makes me chuckle as I remember a kinder, gentler time in our nation’s history. Gone away is the melting pot, here to stay is immigrant scapegoating. “I wanna wish you a Merry Christmas”!?!? Then speak English, Jose Feliciano! Or should I call you Joe Phillips? Yes, I think I should.
It makes me cry.
OK, I’ll admit it, “Mary Did You Know” gets me going every time I hear it. But the waterworks don’t end there. When Bruce Springsteen asks his concert audience in the intro of “Santa Claus Is Coming to Town” if they’ve been good, I hear the lackluster response, and my heart aches for the poor heathens who it seems have been very naughty indeed.
Band-Aid’s classic “Do They Know It’s Christmas” chokes me up for sheer historical reasons. The record raised millions for famine relief in Ethiopia and inaugurated the era of Big Benefit Records, and we’re all better for it. And when my beloved Bono sings, “Thank God it’s them instead of you,” you’d better believe I fall to my knees right then and there and thank the Almighty that someone else is starving to death instead of me. God bless those fluffy-haired British rockers.
It makes me think.
There are simply too many examples to name. Whether it’s the ecumenical issues at play in Barbra Streisand’s singing of “Ave Maria,” or the impact on the ant population if we did, in fact, live in a Marshmallow World, I find myself deep in contemplation again and again while listening to your program.
Perhaps the most thought-provoking song in your rotation is the soon-to-be-classic, “Where Are You Christmas?” Look, there’s a question right there in the title—you know right from the get-go that it’s going to give your puzzler a workout.
Existential queries abound in this one. For one, to whom is Faith Hill singing when she directly addresses “Christmas”? The baby Jesus? Why, he’s right there in his manger on the coffee table where he is every year. Santa Claus? He’ll be coming down the chimney without fail. The Platonic essence of Christmas? Well that just makes my brain hurt!
Further, what does it mean for one’s world to be “chee-anging”? Is that like “changing” but with more feeling? And what, exactly, is the singer “rearranging”? Garlands of tinsel?
These are just a few of the weighty questions the song poses, so I thank you for giving me the opportunity to ponder them every 74 minutes or so.
Well, I must sign off. I just know that any minute Maura Sullivan’s darling “Christmas Eve in Washington” will come on, and I must have my right hand free, for every time she sings “It’s here that freedom lives, and peace can stand her ground,” I place said hand squarely over my heart. It’s the least I can do for the troops.
Yours sincerely… and Merry Christmas!
6 Responses to “my annual clear channel post”
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Asides
» I have been remiss in posting SBJ’s latest stats: 23 pounds and 27 inches at six months. Yes, I’ve got the big mama biceps.
» Aaaaaand little she-who-is lost another tooth this week!
» SBJ is four months old, 19 pounds 5 ounces, and 26 inches tall. GIGANTOR!

Wonderful hilarious letter! In 15 minutes I will “legally” be allowed to play Christmas music (family rule). (Of course, I will start with some Advent music.) I don’t spend a lot of time in the car so I never have to listen to Clear Channel (Onkel Hankie Pants drives the car, and we listen to NPR or our local eccentric-radio-buff-in-his-basement, off the air after dark, channel when I am in it. Usually just listen to my own many Christmas albums, sometimes to Accuradio on the computer. I had heard of, but never heard, many of the songs mentioned, and even so you wrote that so well I could get the humor. (Love the Feliz Navidad part. Sad but true.) Anyway — here’s wishing you some better music!
While M naps (yay, for an hour now!) and C watches “Little Einsteins” once again, I had to read this post again and really chuckle.
XM Radio’s Christmas stations are great. The girls and I decorated my place for Christmas (the first time in years, or at least the Christmas before my sister got sick back in 2002) and we had the XM station on and the music was all WONDERFULLY, CLASSIC! They loved it and it made me think “who does CC play all those sappy songs for?” Certainly, your girls are much too sophisticated and wouldn’t miss it in the least not to hear Alvin et al.
On the contrary, the Chipmunks song came on yesterday morning at breakfast and C thought it was quite amusing! It almost redeemed the song for me. Almost.
You realize that you’re creating a tradition, right? Now every Christmas I’ll be waiting for the rant letter. I won’t be able to eat peppermint before it comes!
Great letter…I’m not sure I’ve ever listened to a CC broadcast, but our local Christian radio station does much the same thing.
:-)- thank you